Why Coaching?

The reasons for these challenges are complex and multifaceted. The competitive nature of the creative industries can lead to high pressure to succeed, while the reliance on freelance work and self-employment can create uncertainty and instability. Additionally, the nature of creative work itself, which often involves intense periods of focus and concentration, can contribute to burnout.

Despite these challenges, there are a number of initiatives underway to address the issue of wellbeing in the creative industries. The Arts Council England has developed a Creative Health and Wellbeing plan, which aims to promote a more supportive and healthier environment for creative practitioners.

Individual organisations are also taking steps to improve the wellbeing of their employees. Many companies are introducing flexible working arrangements, providing access to mindfulness and stress management training, and offering initiatives to promote work-life balance.

The U.K government is also playing a role in promoting wellbeing in the creative industries. In its 2022 Creative Industries Sector Vision, the government pledged to invest in mental health support for creative workers and to work with industry partners to develop a national wellbeing strategy.

Addressing the wellbeing of creative workers is essential for the long-term sustainability of the sector. A healthy and happy workforce is more productive and creative, and is better able to cope with the challenges of working in a competitive and demanding environment.

So why Coaching?

Coaching can play a significant role in supporting the wellbeing of individuals working in these industries by providing personalised support, guidance, and strategies for managing stress, enhancing self-awareness, and prioritising personal well-being.

• Mentoring is a great way to learn from someone else

• Advice is a great way to be told the solution

• Coaching is a great way to empower someone to work it out themselves.

Coaching can help creative professionals build resilience and develop a growth mindset, allowing them to bounce back from setbacks and challenges more effectively. This can be achieved through goal setting, positive self-talk, and learning to embrace challenges as opportunities for growth. It can lead to clarity on career goals, develop strategic plans and overcome obstacles along the way. This can lead to greater job satisfaction, professional fulfillment, and a stronger sense of purpose.